About us

SB Trade, a dynamic British-Ukrainian company, established its roots in the vibrant heart of London in 2020. Our unwavering commitment lies in the passionate pursuit of popularizing and elevating the stature of exquisite Ukrainian products within the United Kingdom. With a distinguished reputation as the foremost distributor and dealer, we proudly represent a diverse portfolio of esteemed Ukrainian brands, enriching the British market with a tapestry of quality, innovation, and cultural heritage.

Our mission is to provide our customers with the highest quality, sustainably sourced products that support a healthier lifestyle. We are committed to offering exceptional service and fostering a community of well-being.

Our quality based on the following criteria:

Supplier Selection and Evaluation:

We do a thoroughly evaluates potential suppliers before entering into partnerships. This evaluation includes assessing the supplier's production processes, quality control measures, and adherence to industry standards. Regular supplier audits are conducted to ensure ongoing compliance with quality requirements.

Incoming Product Inspection:

Upon receiving products from suppliers, the distributor conducts thorough inspections to check for any defects, damages, or discrepancies. This includes verifying that the received products match the specifications and quality standards set by the distributor.

Website Performance Optimization:

The company regularly monitors the performance of client websites, including load times, user experience, and mobile-friendliness. Any issues affecting website performance are promptly addressed to ensure a positive user experience.

Customer Feedback Integration:

The marketing company actively seeks feedback from clients and analyzes performance metrics to identify areas for improvement. This feedback is used to refine strategies and campaigns continuously.

Data Security and Privacy:

The company takes data security and customer privacy seriously, implementing robust cybersecurity measures and ensuring that customer data is handled in compliance with applicable laws and regulations.

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Navigator company, founded in 2004, specializes in producing high-quality inflatable boats, aligning with global small shipbuilding trends. In 2004, we introduced our first models:

- Rowing boats (2.4/2.5/2.7m)

- Motor boats with flat rack bottoms (2.9/3.1m)

- Motor keel boats with rigid decks (3.0/3.3/3.6m)

By 2005, we registered the Navigator trademark and logo. Our products gained popularity in Ukraine and initiated our journey to enter EU markets. In 2008, we earned our first European certificate for the K300 Navigator model.

1. Standardizing our product and obtaining necessary certificates.

2. Conducting market research and participating in exhibitions to align with EU shipbuilding trends.

3. Developing a strong personnel policy and specialized training.

These efforts led to successful partnerships, notably with Valtine (Lithuania) in 2017. Together, we created popular boat models cherished in both the EU and Ukraine.

Today, Navigator is a well-known brand in Ukraine and abroad, with a presence in Canada, the Baltic States, Poland, Germany, and even Antarctica. We take pride in fulfilling government orders, such as for the National Antarctic Center Academician Vernadsky and the Ministry of Emergencies in Ukraine.

We follow global trends in small shipbuilding, leveraging our design and production experience.

Our quality based on the following criteria:

We follow global trends in small shipbuilding, leveraging our design and production experience.

Our focus is on modern high-speed boats and boats.

Our production combines years of expertise, top-notch foreign equipment, high-quality materials, manual assembly, and rigorous quality control.

We use PVC materials from Valmex Germany MEHLER TEXNOLOGIES GMBH, Omega South Korea, and Hypalon from French company DUPONT and Belgian brand ORCA.

Our PVC boats are heat-welded for a solid, homogeneous structure with minimal seams.

For Hypalon boats, we're among the few in Ukraine with the expertise to craft these durable, long-lasting vessels.

We offer customization, from echo sounder sensors to engine installations, to meet each customer's needs.

Navigator inflatable boats are known for reliability, speed, and comfort, with a range of models tailored to individual requirements.

Don't just take our word for it; experience it for yourself!

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BORIKA® and BORIKA FASTen® are Ukrainian brands that are among the TOP-5 world leaders in the production of accessories and components for equipping boats, boats, kayaks, RIBs, belly boats and any other watercraft. BORIKA® products have been tested and highly rated by millions of fishing enthusiasts, bloggers and sportsmen from different parts of the world. Due to its high quality and functional design, today it is rapidly gaining popularity and is already available in more than 20 countries around the world.

The first product was produced in 1999, when the founder of the brand, Vitaly Borysenko, was 17 years old. Since then, the team has grown significantly and the product range has expanded, but the mission has remained the same — to create truly high-quality products designed to make outdoor recreation more comfortable and enjoyable.

In 2007, the Borika company was officially founded, and in 2013, the FASTen® line entered the market, which includes mounting systems and various accessories designed for reliable fixation of spinning, camera, echo sounder and any other equipment and tackle. The main principle of this line is maximum versatility: any accessory can be fixed in each of the mounting systems.

2020 was a turning point for the company: the popularity of FASTen® increased dramatically and many new partners appeared. To ensure balanced growth, there was a need to optimize business processes, create and organize information about each product. As a result of the transformations, a decision was made to establish the parent company "Amolit Plus", under whose management the BORIKA® and BORIKA FASTen® brands were transferred. In addition to products for equipping watercraft, the company produces other polymer products: components for army, police, hunting ammunition, personal protective equipment.

All products and parts for them are manufactured at a factory located in Ukraine. Before the start of full-scale military aggression by the Russian Federation, the production functioned in the Kharkiv region, precisely where the history of the brand began. In the spring of 2022, in order to ensure uninterrupted work and create safe conditions for employees, it was relocated to the Lviv Region. It is here that the products presented in the catalogs, as well as components for BRIG and Grand Marine inflatable boats of the RIB (Rigid Inflatable Boats) class, KOLIBRI inflatable canoes and many other partners are manufactured on the most modern equipment. Production includes a full cycle: from an idea to a finished product.

The BORIKA® team regularly participates in prestigious international exhibitions in the USA, the Netherlands, Japan, Norway, Germany, France. This is a socially responsible business that sponsors the development of fishing and kayaking in Ukraine, participates in charitable and socially significant projects, promotes a healthy lifestyle and a responsible attitude to nature.

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IDEA: The STRONGER company was founded in Kiev in 2013. For over 10 years we have been creating equipment for boats and boats inspired by one goal: to allow each client to choose the necessary equipment of the most reliable design within their budget.

INCARNATION: The STRONGER trademark is a joint product of German and Ukrainian developers. An in-depth analysis of equipment that is already on the world market, as well as communication with fishermen, hunters and lovers of outdoor activities on the water allows us to create products that best meet the requirements of today.

PRODUCTION: Our company is constantly looking for new solutions and technologies for the production of its products, supporting them with international patents. This allows us to create each new product modern, unique and innovative.

TECHNOLOGY:  We regularly develop our unique technologies, backing them up with international patents. This allows us to make each new product modern, unique and innovative.

PLANS: At the moment we are confidently developing and growing, expanding our partner network around the world. In 2021, we plan to enter the market in 5 more European countries, as well as launch 3 new products.

PURPOSE: The main goal of our company is to create absolutely unique and innovative products that will provide the most comfortable stay on the water for fishermen, hunters, as well as outdoor enthusiasts.